Leadership Is a Choice, Not a Position

Voice of the Valley Leader in Me Leader Valley

A conversation with Melissa Reade of Leader Valley

Melissa Reade can spot a Leader in Me kid from across a room. She was recently at a community event, something with no connection to her work, when a young girl walked up to say hello. Firm handshake. Steady eye contact. Melissa asked if she went to a Leader in Me school. “Well, yes I am. I’m at Orchard Hill Elementary.”

That handshake is what nearly 15 years of work looks like. Melissa has served as Executive Director of Leader Valley since the very beginning, and on a recent episode of the Cedar Valley Podcast, she discussed where the organization has been, where it’s headed, and what actually makes a leader worth following.

Changing Lives Through Leadership

If you haven’t crossed paths with Leader Valley yet, here’s the short version. The nonprofit exists to change lives through leadership, and it works with two very different audiences to do it.

The first is students. Through the Leader in Me program, Leader Valley currently partners with 31 schools across 11 districts in the greater Cedar Valley, building school cultures where kids find their voice and learn to lead themselves.

“Why do we wait until adulthood to figure out how to be effective?” Melissa asked. “There are so many things our kids are learning right now that I did not learn, and I certainly did not learn the easy way when I became an adult.”

The second audience is the region’s workforce. Leader Valley offers one-day leadership accelerators, custom programming built alongside individual businesses, and Elevate Leadership Academy, an eight-month cohort experience that takes a deep dive into leading yourself and leading others. The academy spends real time on the human side of leadership, the emotional intelligence work that rarely shows up on a job description but shapes every workplace.

That workforce piece matters to the whole region. As the Cedar Valley works to keep talented people here, Melissa points to a simple truth about retention. People stay where they are developed. “Being part of an organization that values development and will invest in you,” she said, is something Leader Valley can help every local employer offer.

What makes a great leader

When Melissa was working on her doctorate, a final essay asked her to describe what great leaders do. Her coursework had been full of frameworks, three things here, four principles there, seven habits everywhere. A paint-by-numbers approach to leadership.

She pushed back.

“My leadership style can’t be your leadership style,” she said. What great leaders share isn’t a checklist, it’s character. Integrity. Doing what you said you’d do. Humility, the kind that knows it doesn’t have every answer. What she calls a loving edge, caring about people deeply and personally and wanting something bigger for them. A willingness to learn, take risks, fail, and do all of it out loud where people can see. “Leadership is a choice, not a position. We’re so focused on title, rank, authority, power. You can have all of that positionally and people still won’t follow you.”

Katy picked up one thread in particular. “We build up in our minds that leaders are people who get it right all the time, which makes it really intimidating for people who don’t see themselves that way,” she said. “To be realistic about the fact that we’re all growing and we don’t get it right all the time is so important.”

For anyone still hunting for their own style, Melissa offers three places to start. Notice when you feel most like yourself as a leader. Get clear on what you actually believe about leadership. Then turn those beliefs into commitments that you’ll do every day.

The best advice she’s ever gotten fits on a sticky note. “You have to lead yourself first before you can lead others.” Take care of yourself, manage your emotions, show up as your best, and do all of that before you ask anything of anyone else. Easy to say. Hard to live. Worth it anyway.

Katy had a piece of her own that she shares often. Get uncomfortable. “The only way we really grow in life is when we do things that get us outside of our comfort zone,” she said. “We do things we’re uncertain about, and we potentially fail, or we miss, or we don’t do it exactly the way we wanted to. But it’s there that we find strength and courage and the drive to go out and do the next thing that moves us forward.”

One Cedar Valley

The Cedar Valley Podcast closes every episode the same way. Asking their guest, what do you love most about the Cedar Valley?

Melissa surprised herself with her answer. She expected to talk about everything there is to do here. Instead, she talked about abundance.

She sees it in the educators across those 11 districts, who share ideas freely because they believe every student is our student, no matter the school or city. And she sees the same spirit growing across the region as a whole, the pursuit of one Cedar Valley, something greater than any single community or neighborhood.

“I don’t think we’re there yet,” she said, “but I think we’re working hard to create that one big, great Cedar Valley.”

Katy landed on the same word Melissa did. Abundance. “There is enough for all of us,” she said. “If we work together and support all of the great work happening here, the outcome will be really special.”

Thank you to Melissa Reed and the entire Leader Valley team for investing in the young people and the workforce of the Cedar Valley. To learn more about Leader Valley’s programs for schools and businesses, visit their website: leadervalley.org or listen to the full conversation on the Cedar Valley Podcast.

How CourtWorks Will Change the Game

For many Cedar Valley families, youth sports mean loading up the car before sunrise, spending weekends in hotels, and driving for hours to tournaments. Soon, some of those game days could happen a lot closer to home.

Scheduled to open in early 2027, CourtWorks will bring a 100,000-square-foot indoor sports facility to Waterloo, creating space for basketball, volleyball, wrestling, gymnastics, pickleball, and other events. The facility will feature eight full-size basketball courts that can convert into 16 volleyball courts, making it one of the largest youth sports venues in the region.

During a recent episode of the Cedar Valley Podcast, Waterloo Development Corporation Vice President Jim Miller shared how the project is taking shape and why it could have a lasting impact on local athletes and families.

According to the Aspen Institute’s Project Play initiative, families spend an average of nearly $1,500 annually on a child’s sports participation, with travel often being one of the largest expenses. As youth sports continue to grow, CourtWorks represents an opportunity to bring more tournaments, events, and recreational opportunities to the Cedar Valley, helping local families spend less time on the road and more time enjoying the experience.

Keeping Competition Close to Home

Youth sports have become a major part of family life, but participation often requires a significant investment of time and money.

 Tournament weekends can mean hotel stays, takeout, gas, and registration fees that quickly add up. By bringing more tournaments and events to Waterloo, CourtWorks will create additional opportunities for local athletes to compete close to home while expanding access to practices, camps, leagues, and skill development throughout the year, making it easier for more young people to stay involved in sports.

For Cedar Valley families, that means more opportunities to participate, more chances to build connections through sports, and more young people benefiting from the experiences that athletics can provide.

Miller sees CourtWorks as an investment in the next generation, sharing research provided by the facility’s management team showing that young people who participate in sports and other activities are more likely to attend college, perform better academically, develop healthy habits, and remain engaged throughout their lives.

The impact extends beyond the athletes on the court. Local tournaments mean grandparents can make the game, classmates can stop by to cheer, and friends don’t have to follow the action through photos and text messages.

For Waterloo West sophomore and club volleyball player Kennedy Crawford, that’s one of the biggest advantages. Volleyball has taken her across the Midwest and as far as Florida, but having tournaments closer to home means more opportunities for family and friends to be there in person. As Crawford put it, “I’ll be able to have more family come and watch.” For many young athletes, that’s what they’ll remember years later – the packed bleachers, the familiar faces, and the feeling of competing in front of the people who matter most.

Bringing Visitors to the Cedar Valley

While CourtWorks is designed to serve local athletes and families, it is also expected to bring thousands of visitors to Waterloo each year. Those visitors will stay in hotels, visit restaurants, shop at local businesses, and spend time exploring the community between games. Project leaders estimate the facility could generate between $10 million and $15 million in annual economic impact during its first five years.

For the Waterloo Development Corporation, that regional draw was one of the factors that helped move the project forward. Miller believes the influx of visitors can play an important role in supporting local businesses, particularly as downtown Waterloo continues to evolve and grow. By attracting events from across the Midwest, CourtWorks has the potential to create year-round activity that benefits businesses throughout the region and helps strengthen the local economy.

Interested in following the progress of CourtWorks? Learn more about the project, view updates, and explore the vision for the facility at waterloocourtworks.com

Beyond the Blue Bin

Some companies talk about sustainability. Rite Environmental is out on the road doing it every day.

On Earth Day, it feels fitting to talk about a Cedar Valley business that has built its work around giving materials a second life, helping local businesses run smoothly, and proving that practical solutions can make an impact.

Owner Brian Hoyer started Rite Environmental with 15 garbage cans and an idea as a college student. What began in a garage has grown into a major regional operation serving tens of thousands of customers across Eastern Iowa and beyond.

From Garage to Growth

While attending the University of Northern Iowa, Brian noticed there was a gap in the market for curbside recycling, so he filled it.

Using his Christmas bonus, Brian bought 15 garbage cans and launched a curbside recycling service that filled up fast. As demand grew, so did the business, moving from a garage to storage units, then warehouses, and eventually into a full operation with dozens of trucks, specialized equipment, and a growing team.

That kind of story feels right at home in the Cedar Valley. See a need, put in the work, and keep building.

Today, Rite Environmental still handles traditional waste and recycling services, but its environmental work has continued to grow. Recently, the company expanded through acquisitions that added used oil recovery and recycling services, giving businesses another responsible option while keeping valuable materials in use.

The company collects used motor oil, oil filters, antifreeze, absorbents, and industrial liquids, then processes those materials so they can be reused. Used motor oil is resold as fuel to companies that produce asphalt, helping power the construction of roads across Iowa, while old oil filters are crushed, drained, and sent to foundries, where the metal is turned into new parts.

Materials many people would consider trash are put back to work every day, which is a pretty great second act for something headed for the discard pile.

Why It Matters

Environmental services may not always grab headlines, but they matter in a big way. Manufacturers, warehouses, restaurants, and major employers rely on dependable waste removal and recycling systems to keep operations running. A missed pickup or overloaded container can create serious disruptions.

Rite Environmental has built a reputation on responsive service, especially for high-volume customers who need things handled quickly and correctly. That reliability supports jobs, productivity, and day-to-day business success across the Cedar Valley.

The company continues to grow by investing in people, equipment, safety systems, and technology. Operations are continually improving, and the company focuses on rewarding employees and building a workplace where people stay for the long haul.

Earth Day is a reminder that caring for the planet does not always happen in grand gestures. Sometimes it looks like recycling oil filters. Sometimes it looks like hauling cardboard. Sometimes it looks like a local company finding smarter ways to reduce waste while serving its neighbors.

For the Cedar Valley, Rite Environmental is one of those companies doing the work quietly, consistently, and right here at home. And that is worth celebrating.

To learn more, about Rite Environmental, please visit: riteenvironmental.com