Naida Avdic: A Voice of the Valley

Looking back, it was one of the best decisions our family ever made.

For Naida Avdic, the Cedar Valley isn’t simply where she grew up. It’s where her family’s American story began.

Born in Bosnia and Herzegovina, Naida was just four years old when her family immigrated to the United States. They lived briefly in Chicago, but it wasn’t long before a visit to Waterloo changed the course of their lives.

“My family initially settled in Chicago and lived there for a few months before my father visited Waterloo for the first time,” Naida said. “He immediately fell in love with the community and decided this was where he wanted to raise my brother and me. Looking back, it was one of the best decisions our family ever made.”

That decision gave Naida the opportunity to grow up in a community that would continue shaping her long after childhood. While many people leave the place where they were raised in search of opportunity, she found that the Cedar Valley already offered the life she was looking for.

 

“The Cedar Valley has always had the perfect balance for me,” she said. “It has the welcoming feel of a small town where people genuinely care about one another, while still offering enough opportunities, activities, and growth to keep life exciting. It’s a place where you can build a career, raise a family, and make a meaningful impact.”

As she’s watched the Cedar Valley evolve, Naida has become even more appreciative of the community she calls home. Continued investment in local businesses, public spaces, and neighborhoods – along with the region’s growing diversity and vibrant festivals – has only strengthened her love for the Cedar Valley region.

“Watching the Cedar Valley grow over the years has been inspiring,” Naida said, “I’m grateful to be part of a community that continues to grow while staying true to its values.”

That spirit of growth is something she notices every day.

“The Cedar Valley continually surprises me with how much people care about making it a better place,” she said. “Whether it’s new businesses opening, community projects, local events, or residents stepping up to support one another, there always seems to be another example of people working together to improve our community.”

For Naida, that sense of community extends beyond where she lives, it’s also reflected in how she chooses to spend her time. In addition to her work at Oakridge Real Estate, she stays involved by volunteering with organizations including the Iowa Board of Realtors and the Iowa Bosnian Cultural Association, helping organize the annual IBosnaFest in Waterloo. Through those experiences, she’s found opportunities to reinvest herself into the communities that impacted her.

Naida Avdic Voice of the Valley

“What I appreciate most is that our community embraces people with different interests and backgrounds,” Naida said, “and when something doesn’t exist yet, people come together to make it happen.”

Outside of volunteering and work, it’s often the everyday experiences that remind her why she’s grateful to call the Cedar Valley home. She loves spending time in the downtown districts, Cattle Congress, Lost Island, and local farmers markets – even stopping for fresh sweet corn from roadside trucks. 

Even when she travels and experiences other places, her sense of belonging is rooted here in the Cedar Valley.

“Honestly, it’s the people that truly make the Cedar Valley feel like home,” Naida said. “No matter how much I travel throughout the United States or internationally, there’s always a sense of comfort and peace when I return. Even my children now recognize that feeling, and seeing them experience the same sense of belonging means everything to me.”

For Naida, choosing to stay has never been about staying still. It’s about continuing to invest in the place that invested in her family from the very beginning.

“I’ve chosen to stay because this community has given so much to me and my family,” she said. “It has provided opportunities to grow professionally, raise my children in a supportive environment, and build lifelong friendships. I want to continue giving back and helping make the Cedar Valley an even better place for future generations.”

“I live the Valley because it’s where opportunity meets community. It’s where people genuinely care about one another, families can put down roots, and together we continue building a place we’re proud to call home.”

Naida Avdic,  Realtor | Transaction Coordinator | Oakridge Real Estate

 

Cedar Valley Spotlight: Where Jewelry Gets Personal

Alloy Custom Jewelers is a great example of local entrepreneurship in action. Founded by father-son team Aram and Sam Susong, the Cedar Falls business has built its reputation around creativity, craftsmanship, and creating jewelry that is personal.

What makes Alloy stand out is the experience they create for their clients. Instead of simply choosing a ring or necklace from a display case, customers work directly with Aram and Sam to design something built specifically for them. Whether it’s an engagement ring, a redesigned family heirloom, or a completely custom piece, every project starts with a conversation and comes to life right here in the Cedar Valley.

There’s also something fun about seeing a father-son team build a business together. Their personalities and passion for the work come through in the process, and that energy makes the studio feel welcoming, creative, and approachable. It’s the kind of place where customers feel part of the design process instead of just making a purchase.

In a world full of mass-produced products, Alloy Custom Jewelers brings something refreshingly personal to the Cedar Valley.

For more information, please visit: alloycustomjewelers.com

 
 
 

Count Me In: A Local Response to a Statewide Talent Challenge

New research from the Common Sense Institute (CSI) confirms what many communities across Iowa have felt for years. Too many graduates are leaving the state, and the economic consequences are significant.

According to the analysis, Iowa’s long-term out-migration of public university graduates has resulted in an estimated $96 billion in lost earnings. The ripple effects touch workforce availability, tax revenue, and long-term growth.

The challenge is real. But here in the Cedar Valley, we’re not waiting to react.

Through the Count Me In Population Study, Grow Cedar Valley is taking a proactive, data-driven approach to understanding who we are, who we’re losing, and what it will take to keep people here in the Cedar Valley.

Graduate Retention Starts With Belonging

The CSI report shows that only about half of Iowa’s public university graduates remain in the state ten years after graduation, even though roughly three-quarters of students are Iowa residents. From 2001 to 2021, the state lost a net 68,000 graduates compared to expected retention levels.

What we’re seeing in the data matches what we hear in conversations every day. Feeling welcome and building connections play a big role in whether people stay.

That’s why one the Population Study’s Big Bet 3 focuses on Careers Worth Staying For. This work is centered on helping students and early-career professionals see clear paths forward here through stronger career visibility, employer engagement, and opportunities to build connections early. Efforts like newcomer programming, young professional engagement, and closer ties between employers and the community help people form roots sooner, when decisions about where to build a life are still taking shape.

Retention Is an Economic Strategy

The Population Study treats population growth and retention as an economic development issue that touches nearly every part of the region. A steady population supports business growth, talent recruitment, housing demand, and local investment.

This is where Big Bet 2: Innovation that Competes comes into focus. The study calls for strengthening the types of industries, roles, and opportunities that allow people to build careers over time. Supporting business evolution, entrepreneurship, and higher-value work helps create an economy where people can see long-term opportunity and choose to stay.

Keeping Graduates Benefits Everyone

The report also outlines the fiscal impact of graduate loss, estimating that Iowa could be collecting hundreds of millions more each year in state and local tax revenue if retention rates were higher.

At the regional level, the Population Study helps communities understand how population trends affect everything from infrastructure and services to school enrollment and local investment. Retaining graduates strengthens the tax base, supports public services, and helps communities plan with confidence.

This work is about long-term stability, not quick fixes.

Turning Data Into Action

At the center of this work is Big Bet 1: One Vision, One Valley, which focuses on acting as one region with shared priorities and a clear sense of direction. The Population Study calls for stronger regional coordination, shared priorities, and a clearer narrative about who we are and where we’re headed. When communities, employers, educators, and partners move in the same direction, the Cedar Valley is better positioned to compete and follow through on long-term goals.

Through Count Me In, Grow Cedar Valley and regional partners are already moving forward with strategies that support talent retention, early connection, and regional alignment. Tools like Live the Valley, Cedar Valley Young Professionals, employer education, and community events all play a role in translating data into lived experience.

“The CSI report confirms the scale of the challenge Iowa is facing. The Population Study shows how the Cedar Valley is stepping up to meet it.” – Katy Susong, President & CEO | Grow Cedar Valley

The work ahead will take collaboration, consistency, and commitment. But by understanding our population today and planning intentionally for tomorrow, the Cedar Valley is positioning itself to keep talent here, not just educate it and watch it leave.

Want to Bring this Conversation to Your Organization?

If you would like Grow Cedar Valley to present the Population Study findings and the 3 Big Bets to your business or organization, please fill out this form to get started.

PRESENTATION REQUEST FORM

More information on next steps and additional ways to stay engaged will be shared soon. In the meantime, thank you for showing up, leaning in, and contributing to an important conversation about what comes next for our region. We’re grateful for your interest, your time, and your commitment to the Cedar Valley.

Why Live the Valley

When people think about what makes a community successful, they often think of jobs, businesses, or new developments. And while those things matter, they all depend on one critical factor: people choosing to live here. That’s where Live the Valley comes in.

Telling Our Collective Story

Live the Valley is more than a website or a marketing campaign. It’s the story of who we are as a region, told in a way that’s authentic, optimistic, and uniquely ours. It gives us the chance to show the world (and remind ourselves) that the Cedar Valley is a place where you can build a meaningful life and career, surrounded by opportunity and community.

For years, we’ve known that one of our biggest challenges isn’t what we offer – it’s how we tell our story. Live the Valley gives us a shared voice and a shared brand that helps us stand out and connect with the people who might not know just how much we have to offer here.

A Tool for Employers

Attracting and retaining great people is one of the toughest challenges employers face today. Live the Valley helps them meet that challenge head-on. It provides a toolkit full of real stories, photos, and resources they can use to show job candidates why the Cedar Valley is a great place to call home, not just to work.

When local businesses can point to a credible, community-driven platform that celebrates what makes our region special, it reinforces every recruitment conversation they have. It’s not just about filling jobs; it’s about showing people why they’ll want to stay once they’re here.

Fuel for Growth

Talent attraction is economic development. Communities grow when people decide to plant their roots, start businesses, raise families, and get involved. Every new resident, every returning graduate, every person who chooses to stay instead of leaving means growth for our community.

Live the Valley connects the dots between talent, business, and community. It’s one of the most important tools we have for strengthening our economy from the inside out.

Building Pride in Place

Live the Valley also matters because it helps us see ourselves differently. It gives residents a reason to be proud; to talk about our region with confidence, to share its stories online, to invite friends and family to visit and maybe even stay.

That sense of pride and belonging brings people together. It fuels everything from community projects to volunteerism to business investment. It’s the heartbeat of a growing, successful region.

Live the Valley matters because it connects people to this place – our community! When people feel that connection and can picture their future here, it leads to stronger businesses, dynamic neighborhoods, and a community that continues to grow together.

KATY SUSONG

katy@growcedarvalley.com

President and CEO I Grow Cedar Valley

11 on 11: Our Favorite Local Finds

There’s something about fall in the Cedar Valley! The cooler air and bright colors are a perfect excuse to slow down and get outside.

1.) Hartman Reserve Nature Center (Black Hawk County) – A wooded, prairie and wetland escape with trails made for a crisp autumn walk.

2.) Cedar Valley Arboretum & Botanic Gardens (Black Hawk County) – A leafy 40-acre oasis east of Waterloo, ideal for slower strolls, changing leaves and photo moments.

3.) Waverly Rail Trail (Bremer County) – A paved trail from downtown Waverly into the countryside, perfect for a fall ride or walk with foliage around you.
4.) Heery Woods Nature Center (Butler County) – Two self-guided interpretive trails take you through prairie, wetlands, and forest for a perfect autumn nature stop.
5.) Grundy Center Main Street (Grundy County) – Walkable downtown with local charm, changing trees and that small-town feel that works especially well in fall.

6.) Tribe Trail (Chickasaw County) – Enjoy close to six miles of paved, concrete trail that runs from one side of New Hampton to the Other.

7.) Heartland Acres Agribition Center (Buchanan County) – Where agriculture meets history, and fall just adds golden tones to the grounds.

8.) Little Brown Church in the Vale (Chickasaw County) – The iconic church made famous by the song “The Church in the Wildwood.”” A beautiful, timeless stop in the fall.

9.) Wapsi River Water Trail (Buchanan County) – Paddle, stroll or simply take in the river corridor as the leaves turn.

10.) Heritage Historical Hiking Trail (Buchanan County) – A scenic trail winding through historic sites and fall scenery.

11.) Cedar Valley Nature Trail (Black Hawk County) – This long trail stretches through the region and gives you lots of options for a fall walk, run or ride.

Grab a jacket, fill up your thermos and make a little room in your weekend plans. Fall doesn’t last long, but it sure looks good here.