Set Apart By Great People

Everyone has a story to tell - ours is a story about how we fell in love with where we live, because of those who call the Cedar Valley home.

Scroll Down to meet our great people.

Culture, Heritage, Interests, and Passions

We are Uniquely Individual, and Darn Proud of it

In the Cedar Valley, you’ll find people who are driven, genuine, and caring. People who live with purpose and find new ways to create, experience, and do things that matter. People who come to the aid of their neighbors, volunteer with youth and the elderly, and plan community events for everyone to enjoy.

Featured Live it Up Profile

Live it Up Profiles are here to give you a true idea of what it’s like to live and work in the Cedar Valley of Iowa.

We have so many great community members and we are excited that they wanted to share their stories with you!

pretty good co

Brandon & Annie Alvarado

Live It Up

Brandon and Annie recently returned to the Cedar Valley in 2017. Annie grew up in Cedar Falls and Brandon moved to Cedar Falls during their high school years. They met then and have been together ever since!

After high school, Brandon and Annie studied graphic design at Iowa State University.

After getting their degrees, they pursued opportunities out of state. They both found jobs and lived in The Twin Cities. First in Minneapolis, and then most recently in St. Paul. After spending some time there, they moved back to the Cedar Valley.

The Alvarados came back because they wanted to be close to family. They also had the dream to open their own print shop and design studio. They were excited to see the “...growth happening in downtown Waterloo,” they added that “...it seemed like the time and place were right to get started.”

So they did! They opened Pretty Good Co., a letterpress print shop, design studio and creative retailer located in downtown Waterloo.

“We are really impressed with the creative community in the area,” they said. “The reception for Pretty Good Co. has been warm and welcoming and we’ve found an amazing group of designers and artists at events like the monthly Drink & Draw in downtown Cedar Falls.” says Brandon.

They are just as busy outside of their studio as they are within. They have always been very active in the Cedar Valley - not skipping an Iowa Irish Fest for 13 years. The Iowa Irish Fest is an annual event dedicated to celebrating Irish culture in Iowa which takes place in downtown Waterloo.

Brandon shares, “Annie has a large and enthusiastic Irish family so the Iowa Irish Fest has become an annual tradition for us to bring everyone together for celebration and camaraderie.”

He adds, “This last year, we’ve also joined the Iowa Irish Fest Committee of volunteers.”

They also shared that they really enjoy spending time, “...kayaking Big Woods lake during the summer and visiting local breweries.”

We are very grateful to have the Alvarados in the Cedar Valley and appreciate them taking the time to share their story!

Meet the rest of our people!

Meet the rest of our people!

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